Our Story

Euro Market began in November 2005, founded by Valeria and Slaven Gospodinov, a Bulgarian family who carried with them a deep love for the flavors of their homeland. When Slaven & Valeria first came to America, they struggled to find the foods they grew up with — the comfort foods, the ingredients, the small everyday things that connected them to home. Realizing that so many others felt the same way, they decided to create a place where people could rediscover those familiar tastes, and where non-Europeans could experience them for the first time.


What started as a small idea soon became a specialty grocery store filled with the aromas, memories, and traditions of Europe. Today, Euro Market carries a wide variety of products from across the continent, as well as parts of the Mediterranean, Middle East, and Persia. Our shelves are stocked with everything from pantry staples and baking ingredients to sweets, snacks, desserts, breads, olive oils, unique dairy products, and even cultural non-food items that remind customers of home.


Nearly three-quarters of what we offer is imported directly from Europe. In store, customers love our feta cheeses, olive oils, and frozen lahmajuns. Online, our most-loved items include olive oils, pita breads, and coffees. Whether you're searching for a familiar childhood favorite or exploring new European flavors, Euro Market is designed to feel like a mini-trip overseas — nostalgic, welcoming, and teleport-like.


At the heart of our business is one belief:
Food connects people to culture, memory, and identity.


Now managed by Daniel, Valeria and Slaven’s son, Euro Market continues its mission of bringing a taste of home to anyone who searches for it. For European families across North America, we offer comfort and familiarity. For curious food lovers, we offer discovery and adventure. And for everyone, we offer personal, attentive customer service — the kind that has defined our store since the day we opened.


Whether you visit us in person or shop through our e-commerce site, Euro Market is here to bring Europe a little closer to you.